Boutique Brokerage Serving the Conejo Valley, Simi Valley, Moorpark and Surrounding Area

Sell with Prime Realty


 Why Choose Prime Realty

At Prime Realty, our commitment to our clients begins before they ever enter thru out doors! We are a team of full time expert realtors with a strong pulse of our local market and we know what it takes to make a successful home sale! Our ongoing activity, training, service, and top-notch marketing allows us to be the custom trained support staff required in today's real estate market! 

From our initial meeting to discuss your goals and needs all the way to the day of closing and beyond, you can be assured that your Prime Real Estate agent will have your best interests at heart. Here is a general outline of the steps we take to get your home SOLD:


Home Consultation and Commitment

We value an initial in person consultation meeting with you in your home. We want to walk with you thru your property, collect key facts, and learn about you, your real estate goals and expectations. We will share our real estate experience, how we work, local market conditions, and comparable home sales. Once we earn your trust and have your verbal commitment, we will prepare proper paperwork for signatures and initiate the home selling process! 

Smart Marketing

Once we have an active listing agreement, you will receive immediate support from our Prime Real Estate team. We are different from most realtors in that we also function as "renovation coaches"  when need be. We have relationships with proven stagers and home improvement vendors who will assist you in getting your home prepared for market!  It is our goal that your home is  "picture perfect" for the day of your photo shoot and 3-D tour filming! 

When your home is market ready, we deploy a variety of marketing techniques and promote your home to the local MLS, social media, flyers, virtual tours, open houses, e-mail campaigns; and groups of active agents at office meetings, caravans, and pitch meetings. Picture Perfect Home + Maximum exposure = SOLD!



Unprecedented Representation

Prime Realty agents perform several roles throughout the course of a transaction. Here are the three main ways that we will assist you throughout the transaction process:

  1. Advisor- As people begin to look at your home, we will speak with them to get their honest opinions about pricing, staging, and market position. We keep constant watch of all comparable properties to better understand competing homes and the day-to-day market fluctuations. Wereview this information at regular intervals so that you can make informed decisions and get top dollar for your home.
  2. Representative- Once you receive offers, we closely work together to respond to offers and propose counteroffers quickly and fluidly. Throughout this process, we will understand your priorities and negotiate on your behalf. We always represent your best interests to the buyer and buyer's agent. As contracts and disclosures need to be completed, we will prepare and deliver them to the necessary parties.
  3. Facilitator- As we move through the transaction process, there will be times when you need the aid of a qualified expert. For instance, you might need a termite inspector to inspect your home, or a qualified contractor to perform some basic repairs. At this point, we access our large referral network to set you up with first-rate professionals who can get the job done quickly and effectively.



Preparing for Your Home Sale

Selling a home is an interesting and often exciting experience, but it can also be emotionally and physically draining. Here is what you and your family should be ready for once your home is placed on the market.

  1. Lower privacy expectations. When your home is on the market, your home is open to the world--or at least to any person who has an agent and a lockbox key. Make sure everyone in your family understands the privacy implications of this open-door policy. Most of the adjustments are common sense: don't walk around the house in your underwear, don't leave cash on your nightstand, don't leave confidential business documents on the kitchen table, put valuables away or in safe deposit box, don’t leave weapons unattended--that kind of thing.
  2. Make special accommodations for pets. Pets present a special set of problems for sellers. They tend to make the home smell worse, thus reducing the home's showing potential, they can scare potential buyers from even entering the home, and they often escape when doors or gates are left open by buyers and their agents. Generally speaking, the best-case scenario is to get your pet to stay with a friend or family member during the sale of your home. If that option is not available, you can try to convert your pet to an outside animal (at least during showing hours). Finally, if that is not a viable option, you can try to compensate for the pet by posting signs telling buyers how to handle your pet (if at all), and using strong air fresheners to cover the pet smells.
  3. Stay out of the house from 9am to 5pm. Buyers often feel uncomfortable when they look at a home while the sellers are there. They will not open the closets to see how big they are, or ask their agent if the landscaping can easily be redone. They spend less time, ask fewer questions, and won't say what is really on their mind. This timid politeness prevents them from truly experiencing your home and falling in love with it. For this reason, it's best to stay out of your home during prime showing hours.
  4. Communicate frequently. The more that your family knows about the sale of your home, the more helpful they can be throughout the process. Let your family know what people are saying about the home, how competing homes are attracting buyers, and what your expectations are for showings and offers over the next days and weeks. Most importantly, ask for their feedback. Ask if they have any ideas on how to improve your home's "wow factor," or clever ways to promote the home.

Top 10 Seller Mistakes (and How to Avoid Them)

Selling a home is fun, profitable, and relatively easy, if you do it correctly. However, if you make one of the following ten mistakes, you could unnecessarily complicate the process:

  1. Setting an unrealistic asking price. The biggest and most common mistake that sellers make is setting an unrealistic asking price. It's so tempting because you can always reduce the price if you don't get any interest at the higher price. However, buyers tend to focus their attention on new homes, rarely visiting homes that have been on the market more than a few weeks. If you are priced too high at the outset, you will waste this time of maximum exposure.
  2. Waiting too long to reduce the asking price. If you find that your home is not getting the activity that you desire at your current asking price, it's important to act decisively to make a meaningful price cut before all activity evaporates. If you wait too long to make a meaningful price cut, you may find yourself in a position where you have to make a severe price cut just to get people to look at your home again.
  3. Pricing outside the brackets. When most buyers look for homes, they use big, round numbers to categorize their price range. For instance, a buyer may describe his/her price range as "between $800,000 and $900,000." This tendency to focus on big, round numbers is very important when considering your asking price. For instance, if you set your price at $905,000, then the buyer who can spend up to $900,000 will never see your home. You would be much better off setting your price at $899,000, which drops you into a whole other bracket. Even though you are asking for less, in the end, you will likely make more money because you will have a larger group of buyers competing for your home.
  4. Resisting constructive criticism. Hearing that your home looks "dated" or is "priced too high" never feels good, but that could be the important piece of information that allows us to sell your home. Try not to get emotional when people offer constructive criticism about your home. It's all part of the process.
  5. Making it difficult for potential buyers to access the home. Having complete strangers enter your home, sometimes without any warning, is something that you will never get used to. However, it's important to resist the impulse to restrict showings to pre-set appointments or to eliminate the Supra key from your home. Nothing makes a buyer's agent look worse than showing up to a home and not being able to get inside. For this reason, many agents avoid appointment-only listings.
  6. Offering a low commission split to the buyer's agent. Traditionally, the seller offers a 3% commission split to the buyer's agent, meaning that the buyer's agent will receive a check for 3% of the total purchase price of the home at the completion of the transaction. Some sellers try to cut corners on transaction fees and offer reduced commission splits to the buyer's agent (such as 2% or 2.5%). This is usually a self-destructive strategy since buyer's agents are the gatekeepers to the qualified buyers that you want visiting your home. If an agent can make 3% off the sale of a home down the street, but only 2% off the sale of your home, don't be surprised if the agent skips your home altogether.
  7. Not taking every offer seriously. Some offers come in so far off the asking price that sellers want to ignore the offer altogether. This is a bad idea for a few reasons. First, you never know how much wiggle room a buyer has on his/her offer. Second, it always sounds good when another agent calls me to inquire about your home and I can say, "You had better make your move fast, because we just received an offer." Nothing attracts buyers like other buyers.
  8. Confusing personal economics with market conditions. Naive sellers have a tendency to conflate their personal finances with overall market conditions. For instance, an inexperienced seller may refuse an offer on the basis that "we need $10,000 more to send our child to the college of their choice." Unfortunately, the fact that you need more money doesn't mean you will get it by waiting longer. In fact, oftentimes these sellers ends up settling for a deal that is worse than the one they rejected weeks earlier. The vast majority of homes are sold through relatively simple promotion tools such as the MLS, open house, internet, brochures, sign calls, and conversations with other agents. Depending on your home's unique properties and competition, we may employ other methods, but the further we get away from the fundamentals, the less likely we are to find qualified buyers. Our instinct is to say "yes" to every request, but years of experience have taught us to resist flashy advertising and focus on what really works.
  9. Ignoring market trends. Your home will inevitably have competitors. There will likely be homes in the same neighborhood, often at the same price, competing for the exact same buyers. The more you understand about your competition, the better chance you have of adapting your strategy to give you a competitive advantage.




    Home Buyers


    At Prime Realty we work hand in hand, helping buyers find and purchase their dream home by first listening to their needs and goals and then equipping them with the tools and team to make their dreams a reality!

    Buyers who work with us receive a top-notch education on the existing local real estate marketplace and its demands, and have us by their side every step of the way.

    Your Real Estate Team

    Your Prime Realty Team will guide you through all the necessary steps of the home buying process, backed up by  years of experience and diligent attention to detail. We walk you thru the home buying process. From loan approval to designing your dream home- we have relationships with proven lenders, inspectors, contractors, home stagers, painters, plumbers, electricians,  you name it!  We will help you navigater your way to your dream home! A general outline of the steps we take includes the following:

    Informative and timely updates

    • Full-time Realtor Dedicated to Your Search
    •  New Listing Alerts Including Off Market Properties
    • Custom and Informative Property Reports
    • Proprietary Market Reports for your Areas of Interest


    • Getting Pre-Approved for a Loan
    • Working Alongside your Lender
    • Determining Affordability and Price Point

    Buying Process

    • Appointments for Tailored Property Tours
    • Structuring an Offer
    • Inspection Process
    • Due Diligence
    • Home Warranties
    • Closing

    Getting Started

    Advantages of owning a home

    Buying a home is one of the most important decisions any individual or family can make. As you decide, consider these six advantages to owning a home.

    1. Feeling of Ownership: Homeowners have better jobs, give more to charity, have children who get better grades, have lower divorce rates, and report higher rates of happiness than renters. Owning a home ties you to a community and makes it easier for every member of your family to shine at work, school, and home.
    2. Live In a Home You Love: There are few things more important than the home you live in. It affects your mood on a daily basis, as well as the mood of your family members. When you own a home, you can alter it however you want. You can paint it your favorite color, put in the flooring you love, and make the yard into your paradise--all without asking your landlord for permission.
    3. Stable, Predictable Payments: In most areas, rent is raised every two to three years, and often in unpredictable intervals. This can be a huge source of anxiety for renters. By securing a fixed-rate mortgage, you will know exactly how much you need to allocate towards housing for years to come.
    4. Moving Up With The Market: Since real estate always appreciates over the long term, the longer you wait to enter the market, the harder it will be (i.e., you will need more money). On the other hand, as soon as you enter the market, you ensure that your home will move up with the market, enabling you to purchase better and better homes as your personal wealth increases.
    5. Lower Taxes: Mortgage interest is fully deductible from your federal tax return. Since interest makes up the most substantial portion of a monthly mortgage payment for the majority of the loan duration, a home is one of the most reliable tax shelters, and often the first step towards long-term financial security.
    6. Retirement Savings: A home is one of the safest and surest ways to build up wealth over the long term. As you pay down your loan and your home appreciates, you will have an ever-increasing source of capital for retirement, education, travel--whatever you desire.

    Top 10 Buyer Mistakes (And How To Avoid Them)

    Buying a home is fun, profitable, and relatively easy, if you do it correctly. However, if you make one of these following ten mistakes, you could unnecessarily complicate the process.

    1. Skipping pre-approval- Many buyers are so anxious to start looking at homes that they skip the pre-approval process. Unfortunately, this means that when you find your dream home, you will be several steps away from making a viable offer. It is much more satisfying to get the paperwork out of the way early, and then be able to put an offer on a home as soon as you find one that you like. It will also give you a better sense of your price range and enable you to act quickly in a multiple-offer situation.
    2. Neglecting credit scores- Credit scores are one of the main variables used to compute your mortgage rate. Inexperienced buyers can end up paying thousands of extra dollars because they didn't take the time to clear up a dispute on an old parking ticket, or pay down their Macy's card. Take the time to understand your credit score and clear up any blemishes.
    3. Skimping on inspections- Inspections are the best place to expose potential problems with the property, so it's essential to take the process seriously. Unfortunately, some buyers use this as an opportunity to save money by hiring a substandard inspector to execute the inspection. Make sure you put the inspection in the hands of a competent and experienced professional.
    4. Buying a car during the transaction- When calculating your monthly mortgage payment, your lender will take into account your debt-to-income ratio. If you have recently taken out a loan on a car or even used a credit card to buy a new plasma TV, your mortgage rate will be adversely affected, potentially costing you thousands over the duration of your loan. Wait until after escrow has closed to go on your shopping spree.
    5. Low-balling- When you place an offer on a home, it is going to have an emotional impact on the seller. If you place an insulting offer at the outset, you run the risk of enraging the seller and destroying your chances of buying the home. It is perfectly acceptable to place an offer below the listing price, but if you are way off, be prepared for some blow-back.
    6. Being too transparent- Keep in mind that a housing transaction is a negotiation. Every piece of information you give to the seller or the seller's agent can be used against you in that negotiation. If you reveal that "this is the only home for us," your bargaining position is weakened, and you may end up paying more for the home. Be honest with your family, your agent, and anyone who has your best interest at heart. When talking to the seller or the seller's agent, be friendly, but not effusive.
    7. Adhering to unrealistic criteria- Many buyers develop criteria for their home that turn out to be unrealistic. For instance, a buyer may want a home with a three-car garage in a neighborhood that only has two-car garages. If you fixate on adhering to unrealistic criteria, you will blind yourself to the better options that may be available, such as the beautiful home with a three-car garage in the neighborhood across the street.
    8. Ignoring resale value- Certain home deficiencies can make a home difficult or even impossible to resell. You may love your home now, but if you can't sell it when you land that big cross-country promotion, your dream home will quickly become a nightmare. When purchasing your home, take into account how long it has been on the market and how easily other comparable homes in the area are being sold.
    9. Including too many people in the process- It can be tempting to include your friends, extended family, and trusted advisors into the home-buying process; but the more people you include, the harder it is to come to a decision that makes everyone happy. Try to reduce your home-buying team to as few people as possible.

    Understanding your agent's role

    Prime Realty agents perform several roles throughout the course of a transaction. Here are the four main ways throughout the transaction process.


    As you begin the transaction process, our first job will be to initiate and facilitate several important relationships. First, we will meet with a lender who can get you pre-qualified and give you a better idea of just how much home you can afford. As we move throughout the process, we will introduce you to expert inspectors, appraisers, an insurance providers, who can help you secure and insure your home against all eventualities. Towards the end of the process, we will begin introducing you to qualified movers and contractors who can help you move into your home and make basic renovations.


    After you have secured funding, all of our attention will be on finding your dream home. With complete access to the MLS (Multiple Listing Service), we find homes as soon as they come to market. And, through various professional networks, we often find out about new homes before they even come to market and even door knock or send mailers to communities of your choice. Together, we will develop a criteria for your dream home, then we will search for homes that fit your criteria. Finally, we will set up showing appointments at each property and show the homes to you, using the properties' supra key  to gain access to the homes. We show you around the community, visiting local schools, parks, shopping centers, and attractions.


    Once you find your dream home, we will work together closely to propose offers and respond to counteroffers quickly and fluidly. Throughout this process, you will communicate your priorities to us and we will negotiate on your behalf. We will represent your best interests to the seller and seller's agent, while updating you whenever we receive new information from them. As contracts and disclosures need to be completed, we will prepare them for you and deliver them to the necessary parties.


    In the course of a typical transaction, there are bound to be a lot of small, but important decisions. Should we go with Lender A or Lender B? What areas have the best school districts? Should we accept this counteroffer or try to negotiate the price down a bit? As an experienced brokerage, we help you make these important decisions, by fully explaining the pros and cons, based on past transactions and general market trends. We also access exclusive market data so we can make these decisions with the aid of important facts like regional tax rates, appreciation expectations, and area demographics.